1221 Avenues of the Americas
2017
Leszek Juraszczyk Parabolic Playground 1221 Avenues of the Americas
Info
Role

Art Director

UX/UI Design

Client
Creative Soldier
Year
2017

1221 AOA

Located in the heart of Manhattan, New York, 1221 Avenue of the Americas is a proud symbol of Rockefeller Group's commitment to modernity and design.

 

 

Task

I was ask to create and develop a new website that would reflect the unique personality and atmosphere of the building. The 1221’s reach amenities, remarkable lobby and carefully designed details deserved an online presence reflecting it’s personality.

Approach

The way the building is experience is up close. While interacting with it, what’s visible, is not the shillouette of it, but it’s details, patterns and how they play with the atmoshpere combining modern, state-of-the-art infrastructure with amenities rich in nature. We decided to elaborate on that perspective and show the building in close-ups emphasising the interplay between metal, glass and nature. 

 

 

 

Leszek Juraszczyk Parabolic Playground 1221 Avenues of the Americas
Leszek Juraszczyk Parabolic Playground 1221 Avenues of the Americas
Leszek Juraszczyk Parabolic Playground 1221 Avenues of the Americas
Leszek Juraszczyk Parabolic Playground 1221 Avenues of the Americas
Leszek Juraszczyk Parabolic Playground 1221 Avenues of the Americas
Leszek Juraszczyk Parabolic Playground 1221 Avenues of the Americas
Leszek Juraszczyk Parabolic Playground 1221 Avenues of the Americas
Leszek Juraszczyk Parabolic Playground 1221 Avenues of the Americas
Integros
2014
Leszek Juraszczyk Parabolic Playground Integros
Info
Role

Art Direction

UX/UI Design

Illustration

Client
Integros
Year
2014

Integros

Integros is a fast-growing startup from Russia providing a way to integrate video stack into websites and apps.

 

 

Goals

 

 

I was approached by a team behind Integros to work on a social and video streaming service, but as development of their business grew and changed direction, we quickly found ourselves in need of differentiating a new product.

Results

The branding and website was a collaborative effort with Ineo.dk studio, which was responsible for a logo for my client. My studio took care of elaborating on presented aesthetics, color scheme, and translating them into a website that will tease an upcoming development presented by Integros. Among many other places my work for Integros was featured at Interaction Gallery at Behance.net.

 

Leszek Juraszczyk Parabolic Playground Integros
Leszek Juraszczyk Parabolic Playground Integros
Leszek Juraszczyk Parabolic Playground Integros
Leszek Juraszczyk Parabolic Playground Integros
Leszek Juraszczyk Parabolic Playground Integros
Leszek Juraszczyk Parabolic Playground Integros
Leszek Juraszczyk Parabolic Playground Integros
Leszek Juraszczyk Parabolic Playground Integros
Laura Makabresku
2017
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Info
Role

Art Direction

UX/UI Design

Branding

Client
Laura Makabresku
Year
2017

Laura Makabresku

Laura Makabresku is an internationally acclaimed and uniquely talented photographer based in Kraków, Poland, to which I had the privilege of working for in 2016. Her work, full of symbolism, folklore and unrestrained imagination, was featured in galleries from New York to Venice Art Biennale.

 

With Laura and her husband, we worked together on creating an online place that would offer a proper context for her work to give her opportunity to fully tell her story, showcasing her exceptional body of work.

Goal

Laura wanted the experience of browsing through photographs to be reminiscent of an experience of walking through an empty art gallery. Taking each work, one at a time. Not rushing through multiple thumbnails, or quickly scrolling down through dozens of them. In very much opposite direction - we started with recognition that it’s best if we give each frame it’s space and go from there.

 

 

Results 

The branding and website for Laura was featured at multiple galleries and showcases online, most notably at Siteinspire.com. You can visit the website at lauramakabresku.com and follow her work on Facebook and Instagram.

Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
MUSE
2014
Leszek Juraszczyk Parabolic Playground MUSE
Info
Role

Art Director

Brand Designer

UX/UI Designer

Client
Creative Soldier
Year
2014

MUSE

MUSE is one of the most luxurious development projects in Miami designed by a well-known Uruguayan architect, Carlos Ott, in collaboration with Sieger Suarez. Placed upon a pristine, exclusive oceanfront, visually stunning, boutique high-rise, developed by PMG in collaboration with ISG.

 

 

Goals

 

 

As an Art Director for Creative Soldier, I was asked to come up with a brand identity, visual communication and interaction design for the new MUSE website. With prior experience working for PMG team, we were quick to agree on general direction for the aesthetics and how we see the website.

 

As a symbol, MUSE represents something ethereal and non-literal. We wanted to elaborate on that and create a website that feels lightweight and leaves users with feelings of openness, characteristic of an experience of living in a oceanfront high-rise. 

Results

With a combination of Akzidenz Grotesk and mix of white and gold, I came up with very delicate look that would complement the renderings of ocean, metal, glass and sky.

 

With huge positive feedback from brokers and the real estate community, the new website and branding for MUSE helped project to achieve a special place on the market becoming one of the most recognizable and iconic developments in Miami. 

Leszek Juraszczyk Parabolic Playground MUSE
Leszek Juraszczyk Parabolic Playground MUSE
Leszek Juraszczyk Parabolic Playground MUSE
Leszek Juraszczyk Parabolic Playground MUSE
Leszek Juraszczyk Parabolic Playground MUSE
Leszek Juraszczyk Parabolic Playground MUSE
Leszek Juraszczyk Parabolic Playground MUSE
Orchid
2017
TTMM
2014
Leszek Juraszczyk Parabolic Playground TTMM
Info
Role

Art Director

Brand Designer

UX/UI Designer

Client
Albert Salamon
Year
2014

TTMM

TTMM is a name of watchfaces for Pebble Smartwatch designed by Albert Salamon, a Gold winner for A'Design Award for 2014 and a Silver award winner for A'Design for 2017. TTMM was also honored with a special award “Design of the year 2017” by Polish Ministry of Culture and Heritage.

 

To this day, Albert designed more than 130 unique watchfaces, gaining unique popularity and reputation on Pebble platform. Now, while Pebble is reaching an end of it’s life cycle, TTMM is making its way to other emerging platforms

 

 

Goal 

Albert found my work on Siteinspire.com, reached out to me and on the first visit explained that he needed an online space for his beautiful set of pebble watchfaces. After exchanging opinions on many of our common interests, we seemed to unanimously agree on keeping a website aligned with the spirit of TTMM and focus on having it like a puzzle, moving from the commercial aspects of usability and making a place for something interesting instead.

Results

While Albert worked on branding, I worked on art direction and the website. I came up with a centrally aligned layout, that, with a bit of exploration, gives a visitor a glimpse into what TTMM watchfaces tell and are about. As a side note, It’s also is probably my first and last website to have such an unorthodox interaction, as sound samples added to mouse hovers - which I’m actually very happy with.

 

Our common efforts were met with recognition at siteinspire.com and dozens of other showcases online. I’m happy to have that project in my portfolio since 2014.

 

Leszek Juraszczyk Parabolic Playground TTMM
Leszek Juraszczyk Parabolic Playground TTMM
Leszek Juraszczyk Parabolic Playground TTMM
Leszek Juraszczyk Parabolic Playground TTMM
Leszek Juraszczyk Parabolic Playground TTMM
Leszek Juraszczyk Parabolic Playground TTMM
Leszek Juraszczyk Parabolic Playground TTMM
Viewfndr.tv
2017
Leszek Juraszczyk Parabolic Playground Viewfndr.tv
Info
Role

UX/UI Design

Client
Sixforfive.com
Year
2017

Viewfndr

Viewfndr is an established talent management company working as a representative for internationally acclaimed directors, operators and scenographers. Viewfndr’s team is taking the task of connecting Agencies and Production Studios with talented Creators to make it possible to meet their creative goals.

Goal

The current, outdated Viewfndr’s website didn’t enable the visitors a user experience worthy of the company with such an established track record in the industry.

 

I was approached by Warsaw’s Sixforfive Studio to propose a new design for the website, that  would enable visitors to quickly and conviniently browse through an extensive library of Viewfndr’s work.

 

Leszek Juraszczyk Parabolic Playground Viewfndr.tv
Leszek Juraszczyk Parabolic Playground Viewfndr.tv
Leszek Juraszczyk Parabolic Playground Viewfndr.tv
Leszek Juraszczyk Parabolic Playground Viewfndr.tv
Leszek Juraszczyk Parabolic Playground Viewfndr.tv
Leszek Juraszczyk Parabolic Playground Viewfndr.tv
Leszek Juraszczyk Parabolic Playground Viewfndr.tv
Leszek Juraszczyk Parabolic Playground Viewfndr.tv
Leszek Juraszczyk Parabolic Playground Viewfndr.tv
My name is Leszek Juraszczyk, I’m a full-time
freelance Art Director and Designer currently residing
in Warsaw, Poland (you may have heard, it’s right
between Russia and Germany). I enjoy making things,
if you need one, don’t hesitate to say hello.

[email protected]

+48 501 320 467

Experience
2013 - Currently
Freelance Designer
& Art Director
2013 - 2017
Creative Soldier NY
Art Director / Remote
2012 - 2013
Saatchi & Saatchi
Art Director
2011 - 2012
Havas Worldwide
Art Director
2006 - 2011
Freelance
Graphic & Web Designer
Recognitions

Awwwards - Site of The Day

Awwwards - Honorable Mention

Site Inspire - Featured x5

Behance - Main Page Featured

Behance - Interaction Design x2

Behance - Graphic Design x4

PRINT MAGAZINES

Przekrój - Cover Illustration

Computer Arts Poland Magazine - Interview

Practical Photoshop Magazine - Interview

Touch Magazine Inspiración - Showcase

PSD Mag - Interview & Showcase

Apocrifa Magazine - Showcase

WEB SHOWCASES

Frumopnorth.com

Typography-daily.com

Abduzeedo.com

Designyoutrust.com

Designcollector.com

Designineurope.com

Art-spire.com

Spyrestudios.com

Useyourinterface.com

Leszek Juraszczyk
I enjoy creating products that are beautiful, simple
and have a great user experience. My work is focused
on achieving measurable results and creating
meaningful products that engage, have personality
and actually work.
Area Of Expertise

Art Direction

Web Design

UX Design

Branding

Interaction Design

Graphic Design

Usability

Project Management

Team Management

Design Consultation

As a Creator I’m collaborating closely
with a trusted team of developers,
copywriters, SEO and social media
specialists, to bring you a well-executed
and finished project.
31 / 01 / 2018
Association of Applied Graphic Designers
I'm proud to be officialy recognized as a member of Associacion o Applied Graphic Designers. Very happy to be a part of an insitution with a great tradition of promoting good design.
23 / 06 / 2017
Lauramakabresku.com website featured at Siteinspire.com
I'm super excited as it looks like my project for Laura Makabresku, I was working so hard on, was featured today at Site Inspire. This makes it my 4th project appreciated by Site Inspire curators so far!
18 / 05 / 2017
Featured at Mindsparklemag.com
My portfolio was featured today as a Website of the day at Mindsparkle Mag, one of my favorite places featuring well-crafted design.
15 / 03 / 2017
Human Shell
This year I hope to finally find some time for personal projects and finish a set of illustrations named "Human Shell" I started a while ago. The idea behind the project is to loosely play around with some eastern sacral art concepts in the context of fictional book covers for titles I enjoyed in last couple of years.
11 / 01 / 2017
Old Personal Branding
Saying goodbye to my old logotype that served me well for last 6 years but needed to make place for something new, more aligned with the area of my focus as a designer.
07 / 11 / 2016
Gibson Les Paul
I just treated myself with this beautiful 2016 Gibson Les Paul as my second guitar. I'm psyched as hell to finally own a well crafted instrument, and even more so, because its one from such an iconic and legendary lineage and heritage. I'm planning to upgrade it later with Seymour Duncan Trembucker pickups to get that perfect Adam Jones / Tool sound that I so desperately strive for.
19 / 03 / 2016
Etsy.com
I'm absolutely in love with Etsy.com. From many rare items I had found and ordered there, this has to be my favorite. An incredibly gorgeous, 4 feet tall, bronzed Buddha statue made in Thailand that now peacefully stands beside my desk. If you're looking for unique, beautiful and inexpensive items to decorate your living room or office with, Etsy is definitely a way to go about it.
15 / 03 / 2016
Old Przekrój Cover
I moved away from being an illustrator in last couple of years but I stumbled upon my old set of illustrations and front cover I had a privilege to make for a popular Przekrój Magazine in 2010. I used to play around in my works with different religious ideas and it seemed to worked for the issue of Przekrój dedicated to the subject of faith and how different religious thoughts merge and intertwine with Polish identity. Good times!
15 / 02 / 2016
Got myself a new view at my office
I got myself this lovely view at my new home office in the center of Warsaw. I hunted this location with all ferociousness it required, as it enables me to have a place in the center of the capital, and at the same time, gives a good enough illusion of living close to nature, as it's possible in the city.
15 / 03 / 2015
Featured at Behance.net
My project I did for NY Based Real Estate investor Livwrk, was featured today on Behance main page. This is incredibly good news for me. To make this even a better, this was accompanied by the website for Livwrk - also being featured at Site Inspire a couple of weeks ago.
26 / 09 / 2014
“Site of the day” award from Awwwards.com
The Panoptiqm website I did for a Warsaw based CGI Studio (which was responsible, among many others, for visual effects in "What does the fox say" video) was selected today as a Site Of The Day on famous Awwwards.com and will be later included in "The Best 365 Websites Around The World" annual book.
29 / 01 / 2014
Featured at Siteinspire.com
My new portfolio was featured on Site Inspire, along with a website for TTMM. I love this place and I'm a regular visitor there as I feel it's a uniquely good place to find a well curated Web Design projects. It made my day to finally see my pictures on their main page again.