1221 Avenues of the Americas
2017
Leszek Juraszczyk Parabolic Playground 1221 Avenues of the Americas
Info
Role

Art Director

UX/UI Design

Client
Creative Soldier
Year
2017

1221 AOA

Located in the heart of Manhattan, New York, 1221 Avenue of the Americas is a proud symbol of Rockefeller Group's commitment to modernity and design.

 

 

Task

I was ask to create and develop a new website that would reflect the unique personality and atmosphere of the building. The 1221’s reach amenities, remarkable lobby and carefully designed details deserved an online presence reflecting it’s personality.

Approach

The way the building is experience is up close. While interacting with it, what’s visible, is not the shillouette of it, but it’s details, patterns and how they play with the atmoshpere combining modern, state-of-the-art infrastructure with amenities rich in nature. We decided to elaborate on that perspective and show the building in close-ups emphasising the interplay between metal, glass and nature. 

 

 

 

Leszek Juraszczyk Parabolic Playground 1221 Avenues of the Americas
Leszek Juraszczyk Parabolic Playground 1221 Avenues of the Americas
Leszek Juraszczyk Parabolic Playground 1221 Avenues of the Americas
Leszek Juraszczyk Parabolic Playground 1221 Avenues of the Americas
Leszek Juraszczyk Parabolic Playground 1221 Avenues of the Americas
Leszek Juraszczyk Parabolic Playground 1221 Avenues of the Americas
Leszek Juraszczyk Parabolic Playground 1221 Avenues of the Americas
Leszek Juraszczyk Parabolic Playground 1221 Avenues of the Americas
Avalon
2016
Leszek Juraszczyk Parabolic Playground Avalon
Info
Role

Art Director

Bran Designer

UX/UI Designer

Client
Avalon
Year
2016

Avalon

Avalon is a modern housing development situated in Warsaw. With unique, detailed and modern character of it’s buildings, Avalon aims to reach young people with a taste for aesthetics, pleasing architecture and a family-friendly neighborhood. 

 

 

Goals

I was approached by Avalon and was ask to work on the website and branding. As an experienced player on the market, the team behind Avalon was well aware of the importance of aesthetics and quality experience for potential buyers and visitors of the website. Original architecture that stands out from competition on the market deserved a proper context of identity and a website.

Results

We decided to create a straightforward interaction with a minimal amount of copy that will quickly communicate the overview of the project, and present the current state of availability.

While we didn’t agreed on the best choice for branding (logo for the project differs from the one used in presentation), we worked hard on the website which is interesting in terms of subtle details like animations, transitions but straightforward in communication.

 

Leszek Juraszczyk Parabolic Playground Avalon
Leszek Juraszczyk Parabolic Playground Avalon
Leszek Juraszczyk Parabolic Playground Avalon
Leszek Juraszczyk Parabolic Playground Avalon
Leszek Juraszczyk Parabolic Playground Avalon
Leszek Juraszczyk Parabolic Playground Avalon
Leszek Juraszczyk Parabolic Playground Avalon
Leszek Juraszczyk Parabolic Playground Avalon
Collected Works
2014 - 2017
Integros
2014
Leszek Juraszczyk Parabolic Playground Integros
Info
Role

Art Direction

UX/UI Design

Illustration

Client
Integros
Year
2014

Integros

Integros is a fast-growing startup from Russia providing a way to integrate video stack into websites and apps.

 

 

Goals

 

 

I was approached by a team behind Integros to work on a social and video streaming service, but as development of their business grew and changed direction, we quickly found ourselves in need of differentiating a new product.

Results

The branding and website was a collaborative effort with Ineo.dk studio, which was responsible for a logo for my client. My studio took care of elaborating on presented aesthetics, color scheme, and translating them into a website that will tease an upcoming development presented by Integros. Among many other places my work for Integros was featured at Interaction Gallery at Behance.net.

 

Leszek Juraszczyk Parabolic Playground Integros
Leszek Juraszczyk Parabolic Playground Integros
Leszek Juraszczyk Parabolic Playground Integros
Leszek Juraszczyk Parabolic Playground Integros
Leszek Juraszczyk Parabolic Playground Integros
Leszek Juraszczyk Parabolic Playground Integros
Leszek Juraszczyk Parabolic Playground Integros
Leszek Juraszczyk Parabolic Playground Integros
Laura Makabresku
2017
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Info
Role

Art Direction

UX/UI Design

Branding

Client
Laura Makabresku
Year
2017

Laura Makabresku

Laura Makabresku is an internationally acclaimed and uniquely talented photographer based in Kraków, Poland, to which I had the privilege of working for in 2016. Her work, full of symbolism, folklore and unrestrained imagination, was featured in galleries from New York to Venice Art Biennale.

 

With Laura and her husband, we worked together on creating an online place that would offer a proper context for her work to give her opportunity to fully tell her story, showcasing her exceptional body of work.

Goal

Laura wanted the experience of browsing through photographs to be reminiscent of an experience of walking through an empty art gallery. Taking each work, one at a time. Not rushing through multiple thumbnails, or quickly scrolling down through dozens of them. In very much opposite direction - we started with recognition that it’s best if we give each frame it’s space and go from there.

 

 

Results 

The branding and website for Laura was featured at multiple galleries and showcases online, most notably at Siteinspire.com. You can visit the website at lauramakabresku.com and follow her work on Facebook and Instagram.

Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Livwrk
2014
Leszek Juraszczyk Parabolic Playground Livwrk
Info
Role

Art Director

Brand Designer

UX/UI Designer

Client
Livwrk
Year
2014

Livwrk

Based in New York, founded in 2013, Livwrk prides itself on being a principal based real estate company concentrated on mixed-use urban development. It’s most notably known for it’s urban campus project, Dumbo Heights, located in the heart of Brooklyn.

 

 

Goals

 

 

Working as an art director for Creative Soldier, I was responsible for working on the branding and website for Livwrk. With its interest in one of the most interesting properties and developments in New York, the team behind Livwrk wanted its brand to communicate its fresh and bold approach to real estate market and help it make the first step on the market be impactful.

Results

Based on black and white combination and subtle references of the NY landscape, I decided on bold, strong logotype with a lot of subtle interplay between contrasting colors.

 

My proposition for the Livwrk was featured at the Behance.net main page and to this day was showcased on dozens of branding blogs and galleries. 

 

Leszek Juraszczyk Parabolic Playground Livwrk
Leszek Juraszczyk Parabolic Playground Livwrk
Leszek Juraszczyk Parabolic Playground Livwrk
Leszek Juraszczyk Parabolic Playground Livwrk
Leszek Juraszczyk Parabolic Playground Livwrk
Leszek Juraszczyk Parabolic Playground Livwrk
Leszek Juraszczyk Parabolic Playground Livwrk
Leszek Juraszczyk Parabolic Playground Livwrk
Leszek Juraszczyk Parabolic Playground Livwrk
Leszek Juraszczyk Parabolic Playground Livwrk
MUSE
2014
Leszek Juraszczyk Parabolic Playground MUSE
Info
Role

Art Director

Brand Designer

UX/UI Designer

Client
Creative Soldier
Year
2014

MUSE

MUSE is one of the most luxurious development projects in Miami designed by a well-known Uruguayan architect, Carlos Ott, in collaboration with Sieger Suarez. Placed upon a pristine, exclusive oceanfront, visually stunning, boutique high-rise, developed by PMG in collaboration with ISG.

 

 

Goals

 

 

As an Art Director for Creative Soldier, I was asked to come up with a brand identity, visual communication and interaction design for the new MUSE website. With prior experience working for PMG team, we were quick to agree on general direction for the aesthetics and how we see the website.

 

As a symbol, MUSE represents something ethereal and non-literal. We wanted to elaborate on that and create a website that feels lightweight and leaves users with feelings of openness, characteristic of an experience of living in a oceanfront high-rise. 

Results

With a combination of Akzidenz Grotesk and mix of white and gold, I came up with very delicate look that would complement the renderings of ocean, metal, glass and sky.

 

With huge positive feedback from brokers and the real estate community, the new website and branding for MUSE helped project to achieve a special place on the market becoming one of the most recognizable and iconic developments in Miami. 

Leszek Juraszczyk Parabolic Playground MUSE
Leszek Juraszczyk Parabolic Playground MUSE
Leszek Juraszczyk Parabolic Playground MUSE
Leszek Juraszczyk Parabolic Playground MUSE
Leszek Juraszczyk Parabolic Playground MUSE
Leszek Juraszczyk Parabolic Playground MUSE
Leszek Juraszczyk Parabolic Playground MUSE
Leszek Juraszczyk Parabolic Playground MUSE
Leszek Juraszczyk Parabolic Playground MUSE
TTMM
2014
Leszek Juraszczyk Parabolic Playground TTMM
Info
Role

Art Director

Brand Designer

UX/UI Designer

Client
Albert Salamon
Year
2014

TTMM

TTMM is a name of watchfaces for Pebble Smartwatch designed by Albert Salamon, a Gold winner for A'Design Award for 2014 and a Silver award winner for A'Design for 2017. TTMM was also honored with a special award “Design of the year 2017” by Polish Ministry of Culture and Heritage.

 

To this day, Albert designed more than 130 unique watchfaces, gaining unique popularity and reputation on Pebble platform. Now, while Pebble is reaching an end of it’s life cycle, TTMM is making its way to other emerging platforms

 

 

Goal 

Albert found my work on Siteinspire.com, reached out to me and on the first visit explained that he needed an online space for his beautiful set of pebble watchfaces. After exchanging opinions on many of our common interests, we seemed to unanimously agree on keeping a website aligned with the spirit of TTMM and focus on having it like a puzzle, moving from the commercial aspects of usability and making a place for something interesting instead.

Results

While Albert worked on branding, I worked on art direction and the website. I came up with a centrally aligned layout, that, with a bit of exploration, gives a visitor a glimpse into what TTMM watchfaces tell and are about. As a side note, It’s also is probably my first and last website to have such an unorthodox interaction, as sound samples added to mouse hovers - which I’m actually very happy with.

 

Our common efforts were met with recognition at siteinspire.com and dozens of other showcases online. I’m happy to have that project in my portfolio since 2014.

 

Leszek Juraszczyk Parabolic Playground TTMM
Leszek Juraszczyk Parabolic Playground TTMM
Leszek Juraszczyk Parabolic Playground TTMM
Leszek Juraszczyk Parabolic Playground TTMM
Leszek Juraszczyk Parabolic Playground TTMM
Leszek Juraszczyk Parabolic Playground TTMM
Leszek Juraszczyk Parabolic Playground TTMM
Viewfndr.tv
2017
Leszek Juraszczyk Parabolic Playground Viewfndr.tv
Info
Role

UX/UI Design

Client
Sixforfive.com
Year
2017

Viewfndr

Viewfndr is an established talent management company working as a representative for internationally acclaimed directors, operators and scenographers. Viewfndr’s team is taking the task of connecting Agencies and Production Studios with talented Creators to make it possible to meet their creative goals.

Goal

The current, outdated Viewfndr’s website didn’t enable the visitors a user experience worthy of the company with such an established track record in the industry.

 

I was approached by Warsaw’s Sixforfive Studio to propose a new design for the website, that  would enable visitors to quickly and conviniently browse through an extensive library of Viewfndr’s work.

 

Leszek Juraszczyk Parabolic Playground Viewfndr.tv
Leszek Juraszczyk Parabolic Playground Viewfndr.tv
Leszek Juraszczyk Parabolic Playground Viewfndr.tv
Leszek Juraszczyk Parabolic Playground Viewfndr.tv
Leszek Juraszczyk Parabolic Playground Viewfndr.tv
Leszek Juraszczyk Parabolic Playground Viewfndr.tv
Leszek Juraszczyk Parabolic Playground Viewfndr.tv
Leszek Juraszczyk Parabolic Playground Viewfndr.tv
Leszek Juraszczyk Parabolic Playground Viewfndr.tv
I’m a Freelance Art Director
specialized in Interactive Design
and Branding.
Leszek Juraszczyk Parabolic Playground
Leszek Juraszczyk Parabolic Playground
Leszek Juraszczyk Parabolic Playground
Leszek Juraszczyk Parabolic Playground Laura Makabresku
Laura Makabresku
I had a privilege to work on creating a Website and Branding for internationally acclaimed, and uniquely talented photographer, publishing under the name of Laura Makabresku.
Leszek Juraszczyk Parabolic Playground Viewfndr.tv
Viewfndr.tv
Viewfndr is an established talent management company working as a representative for internationally acclaimed directors, operators and scenographers.
Leszek Juraszczyk Parabolic Playground Integros
Integros
Integros is a fast-growing startup from Russia providing video services for developers and hosting companies. Branding for the project was made by Norwegian Ineo.dk.
Leszek Juraszczyk Parabolic Playground 1221 Avenues of the Americas
1221 Avenues of the Americas
Located in the heart of Manhattan, New York, 1221 Avenue of the Americas is a proud symbol of Rockefeller Group's commitment to modernity and design.
Leszek Juraszczyk Parabolic Playground TTMM
TTMM
TTMM is a famous, minimal and futurustic watchface app for Pebble designed by Albert Salamon, a three times "A' Design Award" winner. Albert was also a collaborator on the Branding for the project.
Leszek Juraszczyk Parabolic Playground Avalon
Avalon
Avalon Residences is a new modern housing estate situated in Warsaw and targeted to young families. I was asked to be responsible for Art Direction, Branding, Web Design and creating marketing materials following the modern aesthetics.
Leszek Juraszczyk Parabolic Playground MUSE
MUSE
MUSE is one of the most luxurious development projects in Miami. Designed by well-known Uruguayan architect Carlos Ott. I was asked to be responsible for Art Direction of the project as well as Interaction Design and Branding.
Leszek Juraszczyk Parabolic Playground Livwrk
Livwrk
Livwrk is a New York based real estate company with a distinguished track record offering curated development. Most notably known for it's urban campus project Dumbo Heights located in the heart of Brooklyn.
Leszek Juraszczyk Parabolic Playground Collected Works
Collected Works
A short set of projects that I created for various international clients in last couple of years that are worth mentioning but didn't make the cut for individual presentations.
My name is Leszek Juraszczyk, I’m a full-time
freelance Art Director and Designer currently residing
in Warsaw, Poland (you may have heard, it’s right
between Russia and Germany). I enjoy making things,
if you need one, don’t hesitate to say hello.

leszekjuraszczyk@gmail.com

+48 501 320 467

Experience
2013 - Currently
Freelance Designer
& Art Director
2013 - 2017
Creative Soldier NY
Art Director / Remote
2012 - 2013
Saatchi & Saatchi
Art Director
2011 - 2012
Havas Worldwide
Art Director
2006 - 2011
Freelance
Graphic & Web Designer
Recognitions

Awwwards - Site of The Day

Awwwards - Honorable Mention

Site Inspire - Featured x5

Behance - Main Page Featured

Behance - Interaction Design x2

Behance - Graphic Design x4

PRINT MAGAZINES

Przekrój - Cover Illustration

Computer Arts Poland Magazine - Interview

Practical Photoshop Magazine - Interview

Touch Magazine Inspiración - Showcase

PSD Mag - Interview & Showcase

Apocrifa Magazine - Showcase

WEB SHOWCASES

Frumopnorth.com

Typography-daily.com

Abduzeedo.com

Designyoutrust.com

Designcollector.com

Designineurope.com

Art-spire.com

Spyrestudios.com

Useyourinterface.com

Leszek Juraszczyk
I enjoy creating products that are beautiful, simple
and have a great user experience. My work is focused
on achieving measurable results and creating
meaningful products that engage, have personality
and actually work.
Area Of Expertise

Art Direction

Web Design

UX Design

Branding

Interaction Design

Graphic Design

Usability

Project Management

Team Management

Design Consultation

As a Creator I’m collaborating closely
with a trusted team of developers,
copywriters, SEO and social media
specialists, to bring you a well-executed
and finished project.
31 / 01 / 2018
Association of Applied Graphic Designers
I'm proud to be officialy recognized as a member of Associacion o Applied Graphic Designers. Very happy to be a part of an insitution with a great tradition of promoting good design.
23 / 06 / 2017
Lauramakabresku.com website featured at Siteinspire.com
I'm super excited as it looks like my project for Laura Makabresku, I was working so hard on, was featured today at Site Inspire. This makes it my 4th project appreciated by Site Inspire curators so far!
18 / 05 / 2017
Featured at Mindsparklemag.com
My portfolio was featured today as a Website of the day at Mindsparkle Mag, one of my favorite places featuring well-crafted design.
15 / 03 / 2017
Human Shell
This year I hope to finally find some time for personal projects and finish a set of illustrations named "Human Shell" I started a while ago. The idea behind the project is to loosely play around with some eastern sacral art concepts in the context of fictional book covers for titles I enjoyed in last couple of years.
11 / 01 / 2017
Old Personal Branding
Saying goodbye to my old logotype that served me well for last 6 years but needed to make place for something new, more aligned with the area of my focus as a designer.
07 / 11 / 2016
Gibson Les Paul
I just treated myself with this beautiful 2016 Gibson Les Paul as my second guitar. I'm psyched as hell to finally own a well crafted instrument, and even more so, because its one from such an iconic and legendary lineage and heritage. I'm planning to upgrade it later with Seymour Duncan Trembucker pickups to get that perfect Adam Jones / Tool sound that I so desperately strive for.
19 / 03 / 2016
Etsy.com
I'm absolutely in love with Etsy.com. From many rare items I had found and ordered there, this has to be my favorite. An incredibly gorgeous, 4 feet tall, bronzed Buddha statue made in Thailand that now peacefully stands beside my desk. If you're looking for unique, beautiful and inexpensive items to decorate your living room or office with, Etsy is definitely a way to go about it.
15 / 03 / 2016
Old Przekrój Cover
I moved away from being an illustrator in last couple of years but I stumbled upon my old set of illustrations and front cover I had a privilege to make for a popular Przekrój Magazine in 2010. I used to play around in my works with different religious ideas and it seemed to worked for the issue of Przekrój dedicated to the subject of faith and how different religious thoughts merge and intertwine with Polish identity. Good times!
15 / 02 / 2016
Got myself a new view at my office
I got myself this lovely view at my new home office in the center of Warsaw. I hunted this location with all ferociousness it required, as it enables me to have a place in the center of the capital, and at the same time, gives a good enough illusion of living close to nature, as it's possible in the city.
15 / 03 / 2015
Featured at Behance.net
My project I did for NY Based Real Estate investor Livwrk, was featured today on Behance main page. This is incredibly good news for me. To make this even a better, this was accompanied by the website for Livwrk - also being featured at Site Inspire a couple of weeks ago.
26 / 09 / 2014
“Site of the day” award from Awwwards.com
The Panoptiqm website I did for a Warsaw based CGI Studio (which was responsible, among many others, for visual effects in "What does the fox say" video) was selected today as a Site Of The Day on famous Awwwards.com and will be later included in "The Best 365 Websites Around The World" annual book.
29 / 01 / 2014
Featured at Siteinspire.com
My new portfolio was featured on Site Inspire, along with a website for TTMM. I love this place and I'm a regular visitor there as I feel it's a uniquely good place to find a well curated Web Design projects. It made my day to finally see my pictures on their main page again.